What is stnce?
At stnce, we’re committed to encouraging women to confidently take ownership of their finances, through open and informative conversations. We do this by fostering an informative and inspiring resource hub to financially empower our community.
We put these tools in place because we believe that everyone benefits when women are self-reliant, self-assured, and well-informed about their financial affairs.
Financial knowledge and the confidence gap
When it comes to the relationship between confidence and finance, our research has shown there’s a tendency for women to underestimate their financial knowledge and defer ownership, especially in areas such as planning and investing.
At stnce, we strive to bridge this confidence gap.
Get comfortable with being uncomfortable
You might wonder why the “a” is missing from our name. We identify with the power pose of hands on hips and feet wide apart, but at the same time we recognize that confidence is a work-in-progress, and that sometimes, we need to get comfortable with being uncomfortable. We also feel that confidence doesn’t require an ego, which is why we keep the “s” in our name lowercase.
A message from our founder
As you browse through our financial resource hub, you’ll find articles on Finance and Confidence, which includes fresh perspectives on personal finance, investing, expert advice, candid op-eds and interviews about career, relationships and retirement, and monthly challenges that will get you on the path to reaching your financial goals.
60 – 74% of women would like to learn more about investments.
Most of us feel our financial knowledge is insufficient.
Most of us will be the sole financial decision-maker at some point in our lives.
2 Environics Research Group, Financial Literacy Study, October 27, 2017
3 Jacqueline Nelson, Globe and Mail, Report on Business The Changing Face of Health, August 9, 2014