Taking Financial Ownership

What is stnce?

At stnce, we’re committed to encouraging women to confidently take ownership of their finances, through open and informative conversations. We do this by fostering an informative and inspiring resource hub to financially empower our community.

We put these tools in place because we believe that everyone benefits when women are self-reliant, self-assured, and well-informed about their financial affairs.

Financial knowledge and the confidence gap

When it comes to the relationship between confidence and finance, our research has shown there’s a tendency for women to underestimate their financial knowledge and defer ownership, especially in areas such as planning and investing.

At stnce, we strive to bridge this confidence gap.

 

Get comfortable with being uncomfortable

You might wonder why the “a” is missing from our name. We identify with the power pose of hands on hips and feet wide apart, but at the same time we recognize that confidence is a work-in-progress, and that sometimes, we need to get comfortable with being uncomfortable. We also feel that confidence doesn’t require an ego, which is why we keep the “s” in our name lowercase.

 

A message from our founder

Once you become confident in one thing, it opens doors for you to become confident in others.

Kim Kukulowicz

View more

Our Mission
To inspire women to confidently take ownership of their finances, through open and informative conversations.

Our Mission
To inspire women to confidently take ownership of their finances, through open and information conversations. Learn more.

As you browse through our financial resource hub, you’ll find articles on Finance and Confidence, which includes fresh perspectives on personal finance, investing, expert advice, candid op-eds and interviews about career, relationships and retirement, and monthly challenges that will get you on the path to reaching your financial goals.

Facts

90%

of women will have to be a sole financial decision maker at some point in their lives

61%

of women did well on a financial literacy test

30%

of women are confident

fact 01

60 – 74% of women would like to learn more about investments.

fact 02

Most of us feel our financial knowledge is insufficient.

fact 03

Most of us will be the sole financial decision-maker at some point in our lives.

1 Environics Research Group, Financial Literacy Study, October 27, 2017
2 Environics Research Group, Financial Literacy Study, October 27, 2017
3 Jacqueline Nelson, Globe and Mail, Report on Business The Changing Face of Health, August 9, 2014

Instagram Feed
#showyourstnce on social
X